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My girlfriend's family company (more like a huge multinational corporation) paid $300,000 for their logo. It came with a fucking thesis' worth of bullshit research on the shapes and colors chosen.
I haven't designed anything for anyone else in almost 5 years. But I wouldn't have touched a branding/logo job for anything less than $500 back then...it would take $5,000 to bring me out of retirement now. Which are both actually extremely cheap quotes compared to what the big boys pay/charge.
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