08-19-2011, 10:20 AM
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Confirmed User
Join Date: Jul 2009
Posts: 624
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The King is Dead...
USAToday reports:
Quote:
In the first of many steps to reinvent itself over the next year, the struggling fast-feeder Friday will announce that it's dethroning the creepy King character ? and other wacky, teen-targeting stuff ? and refocusing on a customer it had all but forgotten: Mom.
In a new ad campaign set to air this weekend, Burger King will nationally roll out the California Whopper on Monday, made with what's arguably the gastronomic trend of 2011: guacamole. In a serious image twist, the entire commercial shows only the sights and sounds of the fresh ingredients being washed, sliced and diced. There are no words, just pulsating music.
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