Originally Posted by Socks

We launched in late 2001 and at the time there was only Adult Reviews, Janes Guide and X3Guide (which has now bitten the bucket), making us one of the first review sites online. At least that I can remember! My model was simple. Do everything exactly opposite of what everyone else was doing. I knew there were enough good sites out there that I didn't need to lie and say every one of them was "the biggest" or "the best". At the time there was very little information about what lay beyond the free tour for each site.