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Doesn't surprise me at all. I can understand why they would do it, too. But, I would expect a backlash from the consumer as well. With Xbox 360 games at $50-60 new, it's no wonder people want to buy a used version for $15-20 less.
Perhaps this could lower game prices? Theoretically, sales should increase if everyone has to buy a copy, so prices should/could come down accordingly.
How will this affect rentals, such as Gamefly, etc.?
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