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Quality Score for Google and the Search Network
While we continue to refine our Quality Score formulas for Google and the Search Network, the core components remain more or less the same:
The historical clickthrough rate (CTR) of the keyword and the matched ad on the Google domain; note that CTR on non-Google sites (such as AOL.com) only ever impacts Quality Score on our search partners ? not on Google
Your account history, which is measured by the CTR of all the ads and keywords in your account
The historical CTR of the display URLs in the ad group
The quality of your landing page
The relevance of the keyword to the ads in its ad group
The relevance of the keyword and the matched ad to the search query
Your account's performance in the geographical region where the ad will be shown
Other relevance factors
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ICQ 115433750
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