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Wow some of you people are really clueless.
Here is free advice TEST TEST TEST. You can guess all day what banners work. All that matters is CTR and conversions. Different banners will run well on different sites for various reasons, ie colour of site compared to colour of banner and if it stands out or if it stands out to much.
Best advice i can give you is make ALOT of banners and test them, narrow down the best CTR + converting then spend your time minting those out.
There is no other answer.
Ps I charge $500/h of consulting you owe me $1k.
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