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Another quick thought - if you're hiring skills you don't have, engage someone who does have those skills to consult in the hiring process. Especially technical skills. If you can't code, you don't have the knowledge to judge an applicant's choice of algorithms. I can interview a programmer, but I'm not qualified to choose a marketing manager. I don't know that field well enough to make the best selection so I'd consult with someone who DOES know marketing to help choose the new hire.
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