Quote:
Originally Posted by TheSquealer
What should the CTR be on a video page full of ads and links to more videos, upsells to premium membership etc? How is CTR even relevant?
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It should be fucking shit, and is. CTR is relevant, because people are talking like tubes are mailers - sure, the conversion ratios may be ok, or even good, but when you factor in how many people are seeing the ads/videos for type-ins/banners & links, the bottom line is, it's shit traffic. It's absolutely a case of throw enough shit and see what sticks.
Now, with such massive volume, of course sales can be made, and I'm far from saying anything should or could be changed - this whole thread is nothing more than a moot point, as the big tubes have the traffic, and traffic is king. All I'm saying is, is that tube traffic a la pornhub, youporn, etc is far from this golden traffic a lot of people seem to think it is. It's shit, and it's success is via sheer volume - nothing wrong with that, of course, but to think that in a few years the industry won't be killed off, is naive.
Tubes have most of the traffic, which will only turn into a larger %age as time goes on, so the amount of shit needed to throw at the wall grows, to compete with everyone else upping *their* amount of shit. That doesn't spell industry growth.