Quote:
Originally Posted by Paul Markham
I fully agree with you about editing a sample clip. It's a piece of bait on the end of a hook designed to reel in a fish. 
However with 90% of the porn produced it's impossible to do this well. Most shoot 15 to 30 minute scenes, most are shot by point and shoot guys.
Shooting a porn scene and having something to submit as a trailer to the site takes more than point and shoot skills. It needs a scene to have a story, structure and point. Cutting 1/3 of an average porn scene into a tempting morsel to bring traffic requires skills, skills in production and editing. And above all knowing how to build something that will sell the product.
You can give someone the recipe to make a sponge cake, but if they only have sawdust to work with. the recipe is useless. And in an industry that for years taught us not to give away the hardcore and cum shot, you now tell us it's the best way. Were they wrong for so long? |
Hey Paul, You just hit the nail right on the head.
Do you think that the main problem for declining memberships to pay sites might be that the tens of millions of users visiting tube sites every day actually get to separate the wheat from the chaff? The users have a huge buffet of content to consume each and every day. The days of producing masses of cheap "point and shoot" content may just be over.
I have my guys at Ruseful shoot full scenes, not feature length movies (although they are soon to release their first movie). These full scenes are between 16-26 minutes long and have a beginning, middle and ending. They shoot like this for a few reasons:
It is very easy to edit tube specific clips if the actual scene has been shot for this purpose. i.e. beginning, middle and end. They actually plan the shooting of each scene to make sure they have enough of each segment for the tube edit.
Each full scene is different, has a different mini story/scenario and is fulfilling for the end user.
Each individual scene and tube specific edited clip is THE best possible representation of the brand.
I had 5 years worth of data from running YouPorn that told me this is what was needed.
If/when the tube user eventually becomes a member, they see the full scenes of the 10-12 minute edited clips that are freely on the tubes. They are downloadable in every format and they get to view/download 100-200 photos from the sets of each scene in 4000 pixels per pic. They also get an in depth write up of each scene, what went into the shooting of the scene, how the performers felt with each other, if there was real chemistry between them etc.
I think the more effort you put into the production and editing, pays off dividends.
The guide I wrote (click the link in my signature) helps with the editing and other aspects like watermarking, tagging etc. However, you quite rightly state, you can't make a sponge if your main ingredient is sawdust. The tube users are far too well informed in this day and age to be able to serve them crap and expect them to eat it! Time to change your main ingredient.