Originally Posted by ilnjscb

Paul, I have to say Ruseful came on here and gave us stats and backed it all up. Yes their stuff is good (and so is yours) but what they are doing is real.

I imagine it, like so many things in life, is like a Mexican taco stand. If it has one bulb, and a grimy shitty glass covering, and horrid beige psuedo-meat, you do not buy the tacos. If it mimics in any way decent hygiene and pleasing appearance you may indeed buy from it it despite the fact that it is STILL A MEXICAN TACO STAND.

A more succinct way to say the above is: better products sell better

I'm not sure that will ever change, and I can't see how we pin that on the tubes. It pre-dates them by 11,000 years.

However, the other adage is: Location, Location, Location

Tubes are now the primary point of entry. If you are still selling great soup at the train station you are not getting the right customers for your great soup and you'll eventually fail as a business. You have to move to where the folks who want great soup are, and you have to do it before you lose all your capital.

This is what I'm taking away. You need good product and you need to be where the buyers are. The other day I saw a vending machine selling bottled water right next to a water fountain. Despite the free water, people were still buying branded water. Another day I took the New Jersey Turnpike (toll), it was filled with cars though there are several ways to go around it. I don't know, it happens.

If I could pinpoint why some do and some don't sell, I'd be tooooooootally rich.

I'll tell you, though, I make mediocre content, if even that. So I'll test the top 10 for a few months and let you know.

These tube guys are SMART. The way they write, easily, quickly, and convincingly, without extraneous emotion - the way they execute, their results. Look at Dave at Pimproll. Everyone said, "how can you pay 9.5m for a domain". There are numerous examples of their acumen.

I think they have the foresight to know that if all the content producers die off they'll have nothing. Porn users don't like old shit. They need new content. Porn.com has 95,000 clips. Youporn has 150,000. xHamster has 300,000. Xvideos has an astonishing 850,000 clips. There are maybe 2m clips out there. 75% of them probably blow chunks. 1% might be really good. Nobody can control all 100 million jack offs a day. Like Robbie, they go where their dong tells them. The tube game winners will be the ones who make sure their content guys are happy, and not just a few privileged creators. They are vulnerable to disruption and loyalty is destroyed by a mouse-click. They need good content. Need.