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"We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal."
The sites from my network, adult and mainstream, that get the most visits from google( by a huge difference ) are the ones that have no search engine optimization at all.
I really believe no optimization is better than anything else.
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