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Sounds to me that they are only trying to build it to sell it. Create a basic site - walk into an investor and say, "see we have 10k members" then try and sell it.
Clues??
Make all the promises you want that aren't viable financially to get sign ups
Make a website that really isn't functional or appealing (at least others spent the money to buy photo's of couples/girls to splatter around)
Make webmasters sign up saying, "please help" when you should already have looked into focus groups.
Also curious as to why you never put this offer on the main page?
Also curious as to why you need banners on your main page that aren't related to the business at all? NOTE second banner isn't even linked so poor programming.
Definitely need some serious industry consulting to make this site work if you're serious
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