Quote:
Originally Posted by TheSquealer
How can you not understand how the graphic is confusing and makes little sense?... US/US.. OTHERS/OTHERS?
Not only that.. how many people recognize those types of toggle switches and associate them with turning anything on? People first get confused, then get caught up in "what the hell are those things..." plus there is the added confusion of bent metal causing another moment of pause/user confusion to figure out whats going on with that.
Why is there 2 switches?,... when there only needs to be one? That is also confusing and adds nothing to the message.
Marketing is not the place to be clever. It's to be clear and succinct where people can not only understand the message at a glance, but also decide "i want that" at a glance.
Even weirder... what are you offering? "A robust suite of solutions?" What is that? Why is that different than everyone else who is saying the exact same thing. Why/How are you different in what you're offering? Why is it better? What is it exactly and how do i benefit?
Ok.. nevermind. just add a 3rd switch and call it good.
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I do totally appreciate your input and you have some valid points.
This ad is certainly different than our previous more traditional ads. However, at this point in the places that we advertise in the adult industry, it is mostly about branding for us at this point. 90% or more of merchants that have merchant accounts process with us anyway so it is more to be a little clever and to keep our name out there. Anyone in the industry who has been around for a bit knows what we do, and what we offer... the same thing for the past 14 years. Of course we do get new clients every day and are extremely happy for that. However, we want to give people something fresh to look at, think about, and get a smile or a good chuckle once in awhile too and this is one of those ads as I am sure you can tell based on the text that reads from the graphic, including the headline.
It is pretty clear in the revamped graphic that up is "turn on" and down is link and a "turn off"...
Thanks, Mitch
__________________
Mitch Farber
CEO - NETbilling, Inc.
Email / Phone: 888-357-8166 / 661-252-2456
Transaction processing & 24/7 call center services with exceptional rates and flexibility, since 1998!