Quote:
Originally Posted by Sly
For some strange reason, a lot of brokers refer to that as CPM now, especially with mobile. Always confuses me, too.
CPM is now used as 1000 banner impressions, 1000 mobile redirects, and now apparently 1000 clicks.
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Last impression broker died like 5-7 years ago and these days it's impossible have such model,so now CPM is used for everything.