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Originally Posted by MaDalton
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Blinkered view. Yes it's not the cost that makes the difference. It's the quality. If they have an in-house shooter, like you and others, they will be able to produce a quality product without the cost of hiring in a good shooter.
If you don't have a good shooter there are two options, buy a camera and all the gear and shoot it yourself. Or hire in.
Shoot it yourself = let's say $10,000, plus models, locations, make up, props, clothing, etc. Flaw in the plan as you now know it is takes time and a lot of hard work to get to where you are today. Few have the ability to pick up a camera and direct models to do what they need. Some like you would rather their partner does it. End product is more often than not poor to medium and even by updating cameras it lacks something. Which is why the market is flooded with poor sites.
Hire in = going out to find shooters who can do the job for you. This is a new market place. These shooters like everyone else in business work for the best money they can get. Includes highest price and continual business. Would you of shoot solo girl scenes exclusive, if you could of sold a non exclusive set for $1,000 and still sold it online from the stores? Also the stores will resell over and over again, you can open a site with it and the $1,000 sales are many a month and every month. Even on the same set selling non exclusive over and over again? You know exactly what I mean.
The adapt model = Team up with an established good shooter, either employing him or partnership deal. He's already earning a very good living, probably selling to another arm of the porn industry. The Internet guy has nothing to do with that, the partnership is on the Internet sales only. They share the costs and the work of building a site, the shooter does the parts he can advise on and the webmaster does his part. They share the wealth.
Alternative is to employ him full time and sell his work to the other markets in porn keeping the money to fund the better content for the website. The webmaster makes the wealth.
We al know great sites that just get more traffic off samples, retain and convert better. Keeping it to my list is blinkered thinking. Surfers hit the samples and tour and just get turned on by what they see. They produce a better return than what most other sites do.