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MaxMind is great, I use it on my dating site, and also on my ad server.
Don't be too excited about emerging markets though. China is a hard nut to crack - I've really struggled converting traffic from China, despite being fairly familiar with the culture.
India is a problem in that the traffic is low quality. You'll find that Indian and Pakistan men are fairly (for want of a better word) immature. I run a mainstream dating site and they frequently upload photos of cars, cocks, nude kids etc.
And of course there's the scammer/spammer problem to consider as well.
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