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I try to limit myself to about 2 hours per day on linkedIn, twitter and various forums. It can be too easy to get side tracked (especially on here), but I guess it depends mostly on what your main business aims are.
as an affiliate manager (fairly low down the ladder in terms of online marketers!) i need to make sure enough time is left to actually manage brands and support affiliates. recruitment is certainly an important part of the job but 2-3hours per day is plenty...
to know how effective your time is being spent, you need to have something in place that measures your success
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