Can one of you keyword and SEO gurus explain to me why putting "the" in front of a popular keyword seems to rank so well. When looking at various keywords on google and seeing which sites rank for them, I noticed an ever increasing thekeyword.com presence.
Is it simply because of the keyword in the domain name or does having "the" in front matter more than let's say "it" or some other word in front of the keyword.
Thanks
