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DamageX · 08-16-2012, 08:10 AM

"the" has no positive effect, it's the other terms being in the domain name that do it. Putting "the" in front of the rest of the words in the domain is simply a way of getting a domain name where the EMD is already taken for pretty much all extensions. Say facebook.com is taken but you still wanna rank for 'facebook'. No .org, .net or other extensions are available. You simply register thefacebook.whatever as long as you can find that available.

Of course the above is overly simplified and there are tons of other factors.

08-16-2012, 08:10 AM
DamageX Marketing & Strategy Industry Role: Join Date: Jun 2001 Location: Former nomad Posts: 14,293	"the" has no positive effect, it's the other terms being in the domain name that do it. Putting "the" in front of the rest of the words in the domain is simply a way of getting a domain name where the EMD is already taken for pretty much all extensions. Say facebook.com is taken but you still wanna rank for 'facebook'. No .org, .net or other extensions are available. You simply register thefacebook.whatever as long as you can find that available. Of course the above is overly simplified and there are tons of other factors. __________________ Whitehat is for chumps If you don't do it, somebody else will - true story!