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I'd throw up a domain, a nice site. Then perhaps even a youtube channel featuring the shirts. You may have to boot strap or try and write up a business plan and seek investors. Google SCORE chapter in your area so you can meet up with people in the business who've retired and can be honest with you. They'll tell you to write a business plan, etc. Perhaps you can try and seek some textile factories in China or overseas who can offer you a deal on bulk clothing and even make your clothes for you.
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