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I would guess some of it is similar to how people choose teams in american sports. Aside from proximity and family history there are also uniforms and favorite players. If you like a certain player you might follow or be a fan of whatever team they are on. Also,you might just connect with the uniform. I was born and raised on the west coast. From age 5 I grew up in Oregon, but neither myself nor my brother are Seahawk fans. I am a Raider fan because as a kid I was a fan of Marcus Allen and both my brother and one of my best friends are Cowboy fans because they are gay. . . well. . . okay that might not be the truth. They are Cowboy fans because when they were little they saw the Cowboys play on Thanksgiving and loved that helmet with the star on it. It made them feel patriotic and they connected with "America's Team,"
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