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As the economy slowly but inexorably degrades, the infrastructure decays, and shortages and natural disasters become more common, more and more people will practice emergency preparedness.
Right now it's not a cultural value. It's just a step or two above hoarding in most people's minds.
Thats why shows on it work. "Look at those funny preppers".
Of course, most of those preppers are goatfuck nuts. Thats why the shows have any popularity at all. It's a way to point at the wierdos and feel morally superior. A show about reasonable emergency preparedness wouldn't sell many advertisements.
We've spent the last 20 years building a "just in time" economy and culture. And claiming we were immune from shortages, because of american exceptionalism.
What a shock that in the cities people actually practice the just in time culture.
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