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Leadwrench isn't really revealing how they actually handle the data that is shared with them, so bear with me:
PROCESS.
1. You collect user info on a dating pre-join page (for example).
2. You have that info/data that you have collected (a lot of it) and you pass it to Leadwrench, and they optimize it for the various dating sites that you're both using.
3. Monies are generated on leads and joins by sending the data to these various dating sites.
COST.
One would have to figure out what the originating traffic is costing the affiliate (if anything at all as it may be organic SE traffic), and the cost of passing it through Leadwrench (their fee).
It reminds me a lot of emailing services. Customer has half a million email addresses, but no effective or safe way to hit those emails with offers so they use a service that is white-listed.
In either case, you have to trust that 3rd party with your data and hope they never share it or use it themselves.
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