Originally Posted by Tent Pitcher

Press releases are tricky - there are a ton of companies out there that will release one for you, but most of them don't have any presence and are a waste of money.

PRWeb is great, and will cost you $200 a pop, but they actually distribute to the AP, Google, etc.

The problem is that a press release doesn't mean anything if no one is picking it up, so you need to make sure that whoever you use is in turn used by the outlets you are targeting.