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Originally Posted by FreeHugeMovies
200 a pop for a damn press release? Are the backlinks worth that much?
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Well, I guess it really depends...the real value is in the visibility, and who picks up the release. That is the biggest difference between pay PR sites like PRWeb and the free alternatives - distribution network. It boils down to your cost for attracting new customers and the value of a semi-qualified lead in your pipeline.
I know a lot of people who put out a release every time they sneeze, but that's not me. I generally put out a big one on launch - either new company or new product, and anytime after that when we get either a new big partner or new big customer. Things that actually matter if people happen across them and read them. This is speaking about mainstream business of course - adult is a different ballgame.
Depending on the nature of your business, you might have much better luck submitting to trade publications or another approach. We have paid a few times for someone to write an article for an industry-specific trade publication and it actually generated quite a few qualified leads. If you are seriously just looking for backlinks, there are probably more efficient ways to do it than press releases though.