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Old 01-05-2013, 03:53 PM  
Pseudonymous
Photographer/Owner
 
Industry Role:
Join Date: Apr 2006
Location: Vancouver, Canada
Posts: 2,661
Im hardly a pessimist but I can't say im super positive about the chances of somebody starting off nowadays.

I think this industry is full of people with below average skills. Its an industry that attracts the lowest of low, i think alot of that has to do with the small investment needed and the fact its a job you can do from home. Well and the fact it's porn related. Which does make me think that most people can start off and already be a step above the rest if youre an intelligent business minded person

But in saying that, today, unless you have a long history of internet marketing and youre extremely web savvy, i wouldn't recommend it. And typically producers are good at the shooting part but not the most talented when to promoting their own product via the web.

You basically have to hit the ground running, for many reasons:

You want to spark enough interest at once to get people talking about the program and spreading the word and no better time than the start

You want to get profits right away before the monthly costs overwhelm you (server, security script, cms, affiliate software, streaming software, etc) - typically a beginner will have that stuff setup well before they get their sites up and will be paying all those things for close to a year sometimes!

Another thing that comes to mind and why i think you have to have the knowledge going in, well theres theft, simple little mistakes of not knowing about using password protection scripts, well the next thing you know, all your content is ripped and all over the place for free, the pirates actually find your site before surfers do. They surf places like gfy and other places to find the latest. Just the little details like that end up really costing you.

The launch is the most important part of a site because its when affiliates make their mind up on you, its when they push you the hardest. This is because you usually launch with a ton of sets so theyre pushing them at a fast pace. So you better have everything perfect out of the gate. If they dont like what is being offered, theyre quick to drop you and move on or just not push you as hard. Others will come across your program and notice you dont offer something and not even check again to see if you later on decided to offer it.

You also need to know your affiliates and who youre going to be going after to promote your content. With no experience on the promotion side, youre going to end up just contacting everybody instead of the people running the sites that your content would sell best on

Anyway my point is, you better know what youre doing right out of the gate or have the ability to learn it real damn fast. And considering the cost of production + the monthly bills, you get buried pretty quickly and lose motivation/hope.

And yeah success nowadays is 5k+ a month from a site (building a business from scratch). So if you dont get off to a good start, you can imagine how bad things will be.

Back in the day, you could start off slow and still be making a few k a month in profit. No cushion anymore.

To be honest, i can't think of any programs in the last few years that have built from scratch and succeeded, though maybe there is and i just can't think of them. When i say from scratch, im not including people who had other programs in the past who made profits when times were better and decided to launch another one. It doesnt require quite as much ability to get in at the right time and make your profits and just keep launching new programs as it does succeeding when nobody else is

The fact that we can't think of new programs with no prior adult history to succeed in recent years, tells you alot.
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Previous owner of SoloRevenue
Previous product manager @ Modelcentro.com/MCProfits.com, IsMyGirl.com, SMRevenue.com

Last edited by Pseudonymous; 01-05-2013 at 04:07 PM..
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