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I wonder how this comparison came to be exactly. You post a result without any background, what was compared exactly, with what ad(s), in what spot, what advertiser, which creative, who oversaw the independent results, etc. Obviously by not mentioning all these factors in a 100% transparent way by a 3rd reliable unbiased respected party, you could influence the audience opinion, based on false logic, wrong conclusions, bias, desinformation, incompleteness, propaganda and possible other fallacies.
Such public unfounded comparisons, with possible intend to harm and/or bias, are not legal according to Dutch law I believe.
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