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Plenty of decent attorneys will file one on your behalf for $500 (or less) + filing costs. Office Actions can suck though. Just TM "meaningful" marks that have value by being exclusive to your product and service. Too many idiots pay for TM registrations that they abandon or never use (must have continuous use to maintain TM registration).
U.S. registrations on principal register can be quite valuable, as they allow you to get statutory damages against infringers and initiate UDRP actions against cyber-squatters...
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