Based on the wayback archive it looks like he just pulled the plug last month.
Quote:
We made a lot of money promoting adult entertainment, but the time has come for change. Adult companies found a new way to promote their content via tube websites, so we?re no longer needed.
We?re now officially talent scouts for the adult industry, but not like you think. Unlike other talent scouts, we create a fan base for new porn stars we discover so they can get sponsors, or even get signed by a major production company. We make it possible for new porn stars to reach success much, much faster than they would on their own!
Still have a lot of stuff to add to the website, we should be done by October 1st.
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http://pornless.com/