I think with more computers with touch screens coming out it will get more virtual and the big companies will take advantage of that technology and it will last until the next big thing comes out.
In 97 the net was just starting to get big and the big guys / gals and the small did very well for ourselves for a few years until everyone and their brother figured out there was money in porn and saturated the market.
We always seem to have to evolve to what the surfer wants to make anything in this business, that is why who is big now they are always being creative / inventing and evolving, now its mobile where back then were were barely even able to browse the net on our phones