The Jumbo
The real question we?re both asked over and over is; what is the expected ?Return on Investment? on Social Media. There?s no real blanket answer here. Like all Advertising and Marketing you need to balance budget with results (and that means time as well as green dollars) and there?s no single solution that is a ?one size fits all?.
If at first you don?t succeed? Tweet, Tweet again
At the end of this gigantically long post and trying to look at all the analytics ? the one thing you likely really care most about is does Social Media = money? Often we see clients overlook the value of Social Media outside of just generating new sales leads ? it?s also a tremendous tool for customer service, informing existing members/clients of updates and new products and content.
Here?s our hit list of things to get and do to have some success in Social Media:
- Get a Twitter Account, Facebook Page and Tumblr
- Build a nice looking Profile on each Social Media site (Twitter just released a slew of changes)
- Include your URL in your profile links (sounds dumb but most people don?t)
- Add Social Media icons and links on your websites (if you don?t know how you might check out
AddThis.com)
- Get HootSuite or SproutSocial
- If you?re CMS has a RSS feed; hook it to your Social Media platforms through Hootsuite or
http://twitterfeed.com.
- If someone Tweets you ? answer them? even if it?s negative comments.
Above all else know there are very few short cuts to success in Social Media ? don?t waste your time and money buying bogus followers?
Bios
Pete Housley (Naughty Tweet): The creator and developer of PornStarTweet and the entire Naughty Tweet Network of sites; including the forth coming Star.XXX. Prior to working in Adult Entertainment, Housley spent 15 years in Corporate America as a business consultant for Fortune 50 companies; and then Advertising and Marketing consultant to Nightclubs, Shows and Entertainment venues in Las Vegas, NV.
Lauren MacEwen (7 Veils Media): Lauren MacEwen is the CEO and primary strategist for 7 Veils Media, a social media firm specializing in the Adult Entertainment Industry. Lauren has a unique way of implementing social media that combines the strategic use of technology and engagement. Her multifaceted approach delivers fast and powerful results, and her recommendations can help anyone build a successful social media strategy.
7Veils, NaughtyPR and the Naughty Tweet Network have teamed up as the Social 7 to provide end-to-end Social Media Relations & Marketing; and as a combined force can and can provide a fresh new perspective and marketing opportunities.