Fantastic Add !!!
And in the same basic theme is to find projects that are not NEW. And what I mean is, some of our most successful projects have not been starting something new, building new sites etc etc, but recognizing a missed opportunity in either one of our existing projects OR in someone else's. Example....
We had a friend who is, by anyones definition, a massive whale (Id guess 300 sales a day....and there are more guys out there like this than everyone thinks). He was trucking along doing his thing and we had developed something that we were using for our sites that we saw could work for him. It basically took advantage of his existing flow. Without breaking it down in to much detail, lol, we saw an opportunity in the flow of his join path (which was about a 4 page process) Now we all know you loose a % of users with every step / page, but what page 3 told us was that everyone who completed it was interested, to some degree, his product. Now page 4 was a CC page and scared a good % of them off. So we saw the opportunity to market to those users who did not go on to join with a VERY similar product. Nothing fancy (well the method was fancy, but not the product)....just "they might like this better than what he offered". It in NO WAY changed or effected his path / sales, but by marketing to these "lost" users who had started, but not finished, we generated him an additional 40-50 sales a day. Look at how many people click an add...what % go on to buy? A VERY small %. Thats a LOT of people that on some level were interested. That is an opportunity! Anyway, it was FOUND money for him. Id say this went on for 2-3 years. So by recognizing the opportunity and 20 min of programing time on his part, we put an additional few million dollars in his pocket and more than enough in our own.
Those deals are the best, lol. Working SMART and not to hard
I just wish they came around more often then they do, hahahahha.