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I think there is one major thing that is missing here when we are talking about lowering payouts. We dont have to do anything. Like Marc said its a chance for us to improve things for the longevity of the industry. $39.99 per month for our sites? You have to be kidding me? They arent worth that much. No way!
And then you go and cross sale them twice for 39.99.. Its crazy. So by loweing the charges to 29.99 and 19.99 we are going to less chargebacks and the few if any programs stay at $40 they are going to find out what we have known for years. The webmaster fraud which is at least 50% of the chargeback problem to begin with is going to go to the programs paying more. Paying $40 per join makes you a bigger target and believe me between our people and Paycoms efforts we find between 10 and 30 fraudulant webmasters per week. Not to mention that we are now charging for cross sales and not making them free is going to up the transactions as well.
Yes we helped create the monster we are trying to detain now. But we are taking the correct steps to do so.
You also mention these programs that have no chargebacks, take a look and you'll see that they are usually a company offering single site with great niche content that they can put a lot of time into. When your running an affilitate program there is a lot more that pertains to marketing stratagies and obtaining traffic by covering as many niches as you can. There was a period there where everyone was adding a ton of sites. I wish I had the man power to make them as personalable as some sites out there but you have to say my members ares are some of the better ones our there for a program with as many sites as we have.
Someone posted on Oprano earlier that they didnt like the idea of 25 dollar signups but their mortgage payment sure did. We are looking long term.
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