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Old 08-25-2014, 08:45 AM  
Jel
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Join Date: Feb 2007
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today, PPS.

1. 4.95 joins are easier to sell than 29.95 joins, all other things being equal (nice tour, billing page etc) which (and please god don't let this turn into another tubes are evil/tubes are awesome thread) is a factor with the sheer amount of free stuff out there that's so easily accessible today.

2. Retention ain't what it used to be. Surfers are getting savvier... they join a site, get their content fix, leave, join another and repeat - they know they can see the same 10/14/21/28/25 updates if they come back in 2 months time and pay a single 29.95 instead of multiple 29.95s, and use that to cycle through their memberships.

Now obviously this doesn't apply to EVERY surfer, or EVERY site, or EVERY program, and is my general rule of thumb these days when choosing what to push, among other variables that determine which actual sites I push from the PPS catalogue.

Some will obviously produce more EPC with revshare, but I find those are well in the minority these days.

*disclaimer
my traffic is all SE. ymmv if you have a review site for example, or whatever your particular traffic source is.
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