We use some of the major ad networks and the results are directly related to the targeted website publisher location.

You need to study the websites you would advertise on or accept the risk of the "run of the network" and the classification of the traffic source.

In a nutshell, success is not point and click. Expect to spend a lot on money using the paid ad approach hoping you find what will work with a decent ROMI (return on marketing investment) out of your revshare. We website operators are at an advantage in buying our own traffic -- we have a wider profit margin than an affiliate would -- facts of life.

Create a good content site and then slowly buy traffic to it. Advertise as an affiliate from this content site. Try different sponsors for YOUR website and find what traffic creates referral conversions to which sponsors. It's to your advantage to create traffic for your own website -- just refer the right traffic to the right sponsor.

The alternative is to create good landing pages for your bought traffic.