Quote:
Originally Posted by The Porn Nerd
CPA = Click Per Action?
So if it costs $0.20 to get a click multiply that by 50 or 100?
Intradesting.
Thanks!!
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CPA = Cost per Action. The $ it costs you to get a user in the door whether it be as a member, a lead, a trial etc etc. Basically, the margin you are comfortable with spending to acquire 1 new member. Lets say in your case you make an average $50 from each user who signs up to your site, you won't get very much data by spending $75 on traffic. Realistically, $1,000 is a good amount of money to spend on self serving networks to get a feel for the traffic and if it will work out for you long term.