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Aside from the disabled and people who just hate grocery shopping, I don't see this concept ever taking off. I think they would have to sell the food (including delivery) for less than the grocery store for it to spark widespread interest.
edit: Guess this is for restaurant delivery. Not sure how they could do it differently than the competition. I think Amazon is going to be throwing a lot of shit on the wall in the coming few years and hoping something sticks.
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