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Offering both is the easy answer BUT it REALLY depends on your content (the size of your vids, quality, HD, etc), and it does take up a LOT of server resources. Switching to a stream-only server would help but that's extra $$$.
So I do downloads. I know everyone wants their shit NOW (streaming) but a Membership is, at the least, 30 days so plenty of time for Mems to revisit and download. It helps them stick around. For those who want streaming and get frustrated, well....it's a balancing act at best.
Good luck!
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