If the social media business is located in the USA they have safe harbor of your actions but they will terminate your account and most likely ban you. They would have the legal obligation to mitigate the damage if notice is made of the tort.
No affiliate program can licence a model's right of publicity nor her trademark. The only thing you are licensed is the right to use the copyright content (images, videos, other promotional materials). Just because you are not specifically forbidden to do some unlawful action by the affiliate contract does not create some loophole.
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Doesn't this happen all the time on Tinder and other dating apps where bots spam users setting up fake profiles?
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Just because Joe sells crack in the projects doesn?t create a legal excuse for Bob's defense when he is arrested -- Joe does it ...