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Yes, within that social media site's rules/TOS on content allowed.
Don't use affiliate links direct in social media. Make links to your website or blog. Use the social medias' link authority to your advantage. The reposts and retweets are where that comes in really. I read the TOS of some social media they do not allow affiliate links -- whether this is commonly enforced or not? Point is: Don't build a house on a foundation of sand ... It's a train wreck waiting to happen.
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