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there are both state and federal laws that cover this. The short answer is that you can't fraudulently misrepresent yourself as being someone you are not (real person or fictional), where the entire purpose of that misrepresentation is to exploit it for financial gain by duping others.
Create 10 Brad Pitt social media profiles and link to his latest movie and then convince 1000s you are Brad Pitt and see how long you last. When you finally get sued, just say "oh, but i linked to his latest film... "
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If you don't like that Elon Musk bought twitter,... just build your own and stop crying about it.
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