Quote:
Originally Posted by Relentless
If content creators really want it to happen, they should start focusing on the youth market. Millenials will never become paying consumers....  |
I think it's us who need to sell different. Many people stop buying music but still go to concerts. It's about selling experiences people want. That's why building a brand and knowing your customers is important.
It's like
Taylor Swift selling her last CD. People buy it not only for the music but for the experience of being her supporter. People feel good about supporting her, etc. She is good at branding and making her music more than just music. It's an experience.