Quote:
Originally Posted by sonofsam
Do you do any mainstream media buying?
One thing I was curious about is with adwords. You can use tools like SemRush to look at every single ad a competitor has up on adwords, and their exact keywords/ad copy/landing page etc
Wouldn't that make it extremely easy to copy peoples campaigns?
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I haven't bought mainstream traffic in a few years. I used to buy a lot. There are a lot of tools like that. But its really hard to copy someones campaign because you'll only know basic info.
Getting the keyword+ad+landing page+offer doesn't give you enough info really. You won't know their payouts, you won't know how they are filtering all their traffic (mobile - by geo/os/manufacturer/network and so on, pc, tablet etc etc). You won't know a lot of things that give them a 40% ROI and anyone else -40% ROI.
Anyone can try it right now... just use adultadspy.com - download the ads/landing pages and create an account with the sponsors you need and fund the campaign. Then you find quickly, they have lightening fast servers (tracking), awesome CDNs (loading the landing pages where the user is), they are filtering traffic in a way that most would consider extreme, sending it to a different offer for every possible filtering option or whatever, they are getting paid 9-10.00 per dating lead, where you're getting 5.50 and so on.
Basically, the short answer is "no", you can't really copy a campaign effectively.
BUT, its good...very good to use software like that to do a little recon, understand what everyone is doing, stay in tune with whats working, to keep up with new methods, new landing pages, new ad text/sales pitches and keep an eye on competitors and develop a strong sense for what works and what doesn't and when people are giving up on something thats getting burned out and moving on (changing ads, offers, landing pages etc).