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I want to try it for my sites as well.
A few years ago i started research the subject and it's really not easy.
I spoke with people who spent a LOT of money, before they started to see positive ROI.
a load of testing and daily monitoring needed.
Even small things that looks so not important, can be really critical in media buy.
For example, the color of text, even the font...
You need to change all those elements many times, till you find the winning campaign.
I have some materials about how to do it right, add me to your icq and i will send you.
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