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Maybe I don't understand how alexa works nowadays but I don't really care as their algorithms are complete crap. It is a complete mismatch with my internal stats, 5-6 years ago it used to reflect my internal stats so as I see it - it used to be reasonably accurate and I could judge other sites by it but nowadays it's complete crap and I am in the dark.
I know people like to jump you with "Low rank looser complaining" but it goes both ways, as far as I see it on my sites the rank is all over the place and very rarely matches the actual internal stats.
The only sites where I see it being more accurate are < 100k, the lower the better, I guess the more traffic the more accurate it gets, but if a site is > 100k mark it basically means nothing, site with 500k alexa can have half the traffic of a site with 2mil alexa
You shouldn't sweat it too much unless you need rank to trade traffic/links with other webmasters who still rely on outdated metrics like alexa and pagerank
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