You need to customize a white label so you don't have the exact same website as everyone else. Many sites listed at
FreeWhiteLabels.com | White Label Sites offer custom html allowing you to hotlink to your content on other servers, custom posts, colors, meta tags etc. There are many whitelabels sitting on top of google these sites have a lot of backlinks and have extra content by means of videos, photos, links and informative content. Consider a white label as a blank html and spend time changing everything.