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Old 03-19-2015, 02:18 AM  
Shap
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Join Date: May 2001
Posts: 8,313
Quote:
Originally Posted by visiono View Post
Shap, i appreciate your time and feedback. when you say its hard to crack an expensive niche like x-art do you mean in terms of the content creation? Assuming the content part is taken care of do you think its difficult to build a membership base of 10,000 and maintain that within 1 year with free promotion and say $2000/month in advertising?
I`m using x-art as an example of glamcore which is the general niche i feel i have talent in. I`m preparing myself for the marketing part that way the content investment is not wasted.

As far as x-art having an edge because its now a brand name and 11 years track record, is it not possible to start another brand name today and have it well branded in 2026?
Is your main argument that new paysites will fail due to the explosion of tube sites?
IMO without a huge marketing budget and plan 10,000 members in 1 year is not possible especially if this is your first pay site. A more reasonable target is 1,000 members in the first year. You crack that and you are on your way to a good success imo. Especially with your 2000/month ad budget.

My argument regarding new sites failing has to do more with the people running them than the market place. Since 1999 I've heard people say it's too late to get into paysites (that's right I had people tell me in 1999 it was too late). So reality is it's never too late. That said to succeed you need a combination of timing, luck, great product, great marketing, great packaging. X-art came out at the perfect time. People were a little desensitized to the hardcore pornstar porn (bang/brazzers) and were open to something different. He came out. Nailed it. Got a shit load of signups early because his timing and product and packaging of it were a perfect blend. Blacked did the exact same last year. He came out with a product that was perfectly timed for the market. 5 years earlier maybe it isn't as successful. Your problem now is the competition in the glam hardcore market is huge. It's hard to crack a market that is so saturated. How many sites now compete with X-art vs how many did when he launched? You have some big sites with big ad budgets in that pay site niche and they aren't all crushing it. So the question is what makes you think you can go into that niche and be better at it than Brazzers with Babes, Femjoy with Joymii, Nubiles with Nubiles Hardcore. You are going up against heavy hitters and to launch your site won't be cheap. What's your budget to launch? How many scenes will your site have in the first month of launch? What's your target for scenes after a year of launch?
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