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Make the site easy on the eyes. Even if your site is text-heavy, it should be visually appealing to keep people from making snap judgments about the quality. If you don?t have much design sense, have an artistic friend give it the once over, ask an older relative whether or not they find the site easy to navigate, or even consider hiring a designer to work on the overall composition.
Keep it simple. Streamline every page so that people don?t get disoriented or frustrated. Avoid using elaborate fonts, numerous colors, or unnecessary graphics that slow down the page-load time.
Use keywords. Keywords capitalize on internet trends, draw visitors, and make your page likelier to come up in searches. Good places to include keywords include the headings, URLs (multiple words should be separated by dashes, ex. ?Make-Your-Website-Popular?), and meta-tags.
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