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It depends on how you define spam.
If it is keyword/ phrase manipulation and not trademark spam -- that isn't spam if you deliver a useful product or service that a consumer would expect from the search. If you use inappropriate terms to get search results for adult material -- that is being a dirtball.
I don't approve of our trademark name being spammed to deliver some other camsite nor our affiliates spamming some other cam site to intentionally deliver only ours -- I don't mean an affiliate presenting multiple competing cam sites in his domain -- I mean our trademark name in his URL then promoting some other competitor with our name -- that is subject to legal action on our part. There is honorable competition and there are dirtball tactics.
If you spin pages of "search links" or crap like that it's more internet junk pages that are an annoyance. However, that sort of thing is the responsibility of the search engine not to present as SERPs -- the ''algorithmic holy grail.''
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