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Showing ads doesn't really make any sense to me, but going digital does. The "plate(s)" could be built right into the car during the manufacturing process and updated during the purchase. It could pair with the drivers cellphone to indicate when the owner is driving or when it is another trusted person. It could flash bright red or CALL POLICE if the driver reports the car stolen, etc.
And if it could show ads, maybe drivers are compensated for the ads they show? Or maybe you could display your own ads or messages?
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